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WORLDWIDE RECORD LABEL SHORT TERM MARKETING STRATEGY FOR INDIE ARTIST



·        WEBSITE: It is critical to set up your own website so you can display your own content and ads. If you can write and develop good content, you can get enough clicks on ads to make hundreds or thousands a day like some of the successful indie artists we know. We personally know one small town artist making $5,000 – $7,000 a day on Adsense, and he’s only 19!
·        UPLOAD AND GET PAID: It sounds crazy, but there is a cool site called Share Cash that will allow you to upload your mp3’s so your fans can download them for free. When they download your mp3’s, you get paid anywhere from $1 to $20 per song download from ad displays.
·        AFFILIATE AD: You can partner with a nice ad network that will allow you to place ads and sponsored content from other advertisers (they look like random interesting articles, I’m sure you’ve seen them before). Every time someone clicks on the sponsored ad, you get paid.
·        ADSENSE: If you are a publisher of music videos or original video content, you can sign up for an Adsense account and connect it with your YouTube account. YouTube will pay you pennies each time your video is played. It’s only pennies, but it all adds up! There are independent artists making six and seven figures off of YouTube alone. 


·        CLOTHING LINE: If you can build a medium sized audience and fan base, then package a promotion together for a clothing line. Offer them weekly posts on your social media, and direct email blasts to your fans about their line. There is not one company that will not listen. Clothing lines, and related companies are ALWAYS looking to get their stuff on artists just like you!
·        COMMISSION: Once you have your fans and email lists successfully in place, you can sell services from other companies to other artists and collect a commission. For example, if you have a great video promo company you hired, you can re-sell their services to another artist and collect a small commission from the company. There are plenty of artists selling other services making six and seven figures
·        COLLABORATION: When you get to a point where you have a large enough fan base on social media, you can charge other artists thousands of dollars to collaborate with you. Offer them not only collaboration, but a massive promotion package of the song when it comes out. Offer them posts of the collab on social media, your email lists, and whatever other vehicle you have to promote the collaboration, not just a collab.
·        FACEBOOK ADVERTIZING: Facebook has one of the best direct to fan advertising systems. You can easily reach a large amount of fans for a very small amount of money. Once you have your fan base in line on Facebook, you can post blogs from your own website, with your sponsored ads. Again, when people click on them, you get paid. You can also charge other people money to post stuff on your Facebook page if you have enough likes and fans.

·        MERCHANDISING: Ask any successful artist where the money comes from, and one of them will be merchandising. When you have enough emails and fans, merchandise is critical to your income as an artist. You should also have merchandise for sale at every event and show you do. Even if you did the show for free, you can still sell your CD’s and clothing. Even if you sold only one shirt or item per day, it all adds up at the end of the month. Online merchandising and sales through your own website over time can generate millions. Successful artists who sell merchandise on their websites generate thousands and many times millions of dollars in revenue. We’ve seen many successful cases of millionaire artists make through merchandising alone.
·        STUDIO TIME: another way to earn good morning is to produce other musician and charge them for the production fees this will include instrumentals, recording editing mixing and mastering of both audio and video clips.
·       SHOWS & EVENTS: this will involve the management (dj and mc) of others people social Event such as birthday parties, wedding anniversaries, naming ceremony, reception, shows, fiesta, carnival etc.
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